, neuromarketing is the application of neuroscience techniques belonging to the field of marketing study the effects of advertising and other communications has on the human brain with the intention to get to predict consumer behavior. It is therefore a specialized type of market research that uses biometric measurements (brain activity, heart rate, galvanic skin response ...) of subjects studied to draw conclusions.
& nuromarketing: 10 studies Brain 2009 that you should know (English link) .
The question now is,
should we trust the polls to our consumers? Are our campaigns effective?
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